With over two decades of design experience in the fashion industry, Alexandra offers far more than a traditional perspective on creative services. Providing a unique blend of expertise in product design, branding, and art direction at the Creative Director level. She combines strategic vision with hands-on creativity to transform concepts into innovative products and successful campaigns. Whether revitalizing established brands or launching new ventures, Alexandra provides a deep understanding of both the fashion industry and consumer behavior, ensuring brands stand out in the competitive landscape.

Her experience spans leading global design teams at Calvin Klein, advising on apparel expansion at Spanx, and launching the sustainable activewear brand VYAYAMA, making her an invaluable partner for luxury fashion brands seeking to excel.

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Crafting compelling brand identities that seamlessly integrate heritage and innovation.

Directing impactful visual narratives that resonate with luxury consumers, from concept to execution.

Providing comprehensive guidance on integrating cutting-edge design with market demands.

Orchestrating captivating campaigns and editorial shoots that embody brand ethos and drive engagement.

FASHION
INSIGHT

SPANX

VYAYAMA

CK CALVIN KLEIN - RAF SIMONS

CK CALVIN KLEIN

CALVIN KLEIN COLLECTION

DONNA KARAN COLLECTION

Brand
Strategy

Creative
Direction

Digital
Mastery

& FASHION INSIGHT

FASHION INSIGHT

BRAND STRATEGY

CREATIVE DIRECTION

PRODUCT DESIGN

EDITORIAL DIRECTION