VYAYAMA

Mindfully Made For Movement. Earth Kind, Skin Kind, Botanical Activewear Made From Plant Based Fibers.
 

Founded by A&G cofounder Alexandra Glibbery, VYAYAMA was built from concept to launch as a premium botanical activewear brand. A&G created the positioning, visual identity, narrative, packaging, campaigns and digital experience around its pioneering use of natural, plant-based performance fabrics. Launched in 2016, the brand earned coverage in Vogue and was carried internationally by Selfridges, Barneys New York, Holt Renfrew and Equinox.
 

Services:
Branding. Visual Identity and Narrative Development. Package Design. Content Creation. Campaigns. Art Direction. Location Scouting. Photographer Casting. Model Casting. Styling. Photo Shoot Production and Editing. Website Design and Development. Instagram and Facebook Ads. Social Media Management. Copywriting. Email Marketing.